The line started out as an idea put into action by realizing women didn't need to fit a certain mold of fashion that exists in todays society and that they can achieve that with an affordable outfit by making it their own in their individual style.
We believe that if the style is attractive to the women wearing it, then the fashion should speak for itself, regardless of current trends. We want to encourage and develop individuality with our styles, personal traditions, and individuality. We support creating looks with a unique perspective, encourage individuality as personal style, and offer all that with an affordable price tag. We do not mold to everyone else.
Individuality is completely supported here and encouraged.
The collections launch with the seasons. Find handpicked items that we believe suit our ability to support your individuality and express your fashion through our pieces. We hope you enjoy our pieces as much as our creative output, customer service, and purpose. Every story has its beginning and this is ours, we would like to share it with you.
A brand with imagination & individuality